Seo or search engine optimization is the process through which the visibility of a particular website is increased when a relevant query is searched. It mainly includes improving the quality of the content of the website, link building, and making it more user-friendly. SEO strictly refers to the organic traffic of a website instead of paid visits to boost rankings. Seo is further divided into three main types
Technical SEO includes the practices which help search engine spiders crawl and index the website. Here are 7 technical SEO practices we must follow to improve our website ranking.
1-Create HTML and XML sitemaps
Html sitemaps contain the links of all the pages your site contains and organize the content of your site. An HTML site map is intended for the user of a website.
The XML site map however is created for the crawlers of search engines. If you are building a brand new site, it will be constructive for its visibility if you upload the XML sitemap on google webmaster tools. This will make it easier for the search engine to index your website.
You can create the XML sitemap with a free tool called “ screaming frog”.
2-Create a robot.txt file
A robot.txt text file is the set of instructions for the crawling robots of your search engines. This protocol was created in the early days of the internet. You can restrict a search engine from indexing a certain page on your website.
Uploading a robot.text file to your server will give the search engine robots the set of instructions to which pages to crawl and index.
Search engines tend to respect the protocol, but if you want to keep the whole site public, you can simply exclude the robot.txt file.
3-Make your site mobile friendly
With the increasing use of cell phones and the fast lifestyle of people, your site must be mobile-friendly.
If your target audience is teenagers or young professionals, they tend to open the website on mobile devices. You can check if your site is mobile-friendly or not through “ responsinator”. This tool will show you how your site will appear on mobile phones and tablets along with desktop screens.
You can also use google’s tool for testing the mobile-friendliness of a website too.
4-Analyze duplicate content on your site
Duplicate SEO can hurt the authority of your website. If you have almost identical content on more than one page of your website, crawling spiders might consider them as spam and won’t rank your website.
Great content with the right keywords is the key to build the authority of your website. Siteliner is a very useful tool that helps you identify duplicate content within the site.
5-Audit the SEO of your website completely
Perform the complete audit of your website. Check if every website page has SEO meta titles and descriptions. Keyword stuffing is also a practice that hurts the authority of your site. Check if your URL is optimized or not.
Make sure that the content of your site is formatted correctly.
You can use ubersuggest for SEO analysis of your site as well as you can access it manually. Both on-page and off-page SEO factors should be considered during analysis and improvement.
6-Analyze your audience
Google gives priority to the user’s experience before anything else. Conduct extensive research about your target audience. use google analytics to find out what users are searching about your intender field. You can also use social media sites for this purpose as well.
Sites like Quora are a great resource to find out what people are looking for. if you have a blog post on your site the comment section might be a great source to analyze the needs of the audience.
Infographics are easy to understand and interesting to look at. According to psychologists information presented in the form of an image or a video tend to remain in the memory for a longer period.
50% of our brain is involved in visual processing. so the addition of relevant pictures or videos increases the engagement of your audience.
You can create your infographics through tools like Canva or adobe illustrator. Moreover, if you submit these infographics into directories like Pinterest, it can certainly boast traffic.
A website which is fully synchronized and has related content throughout the site is most likely to be found and rank better.
In short coordinated content and SEO is necessary for building the authority of a website. Technical SEO techniques might not be easiest to implement but they are crucial to drawing traffic.
Have you tried any of these techniques? How much they improved your ranking in the search results?